App Store Marketing Blog

November 16, 2022

How to Localize Your App for Japan

Check out these tips to localize your app or game for Japan.

November 10, 2022

6 Tips to Identify Your Main Competitors on the App Stores

Benchmark your app against your competitors for ASO with these practical tips.

November 9, 2022

App Seasonality: Trends & Tips for the Holiday Season

Get your app ready for the holiday season with this quick-start guide.

November 8, 2022

Best Practices for App Store Description

Consider these best practices to optimize your long description on the app stores.

November 7, 2022

How to Optimize Your App Screenshots to Boost App Downloads

Screenshots are one of the most important elements on your app page to help users decide whether or not to …

November 4, 2022

Most Popular App Store Keywords During Holiday Season

Discover the most popular keywords on the App Store during the holiday season.

October 26, 2022

How & Why to Track App Performance Worldwide on AppTweak

Discover how AppTweak’s worldwide view feature can upgrade your app’s international growth.

October 19, 2022

10 Tips for Designing a Mobile App Icon

App icons play a very important role in the click-through rate (CTR) of a mobile application. Just like in real …

October 13, 2022

How to Lower Cost per Install (CPI) with ASO

Discover how to lower your app’s cost per install and get the most out of your paid campaigns.

October 12, 2022

A/B Testing in ASO: A Guide for Beginners

In this blog, we’ll find out what A/B testing is and how it can benefit your app or game.

September 30, 2022

7 Valuable Marketing Tips to Showcase Your New Game

Discover the basics of mobile game marketing & the various channels to promote your mobile game.

September 29, 2022

Promote Your App with Apple Search Ads Placements

Learn about the new Apple Search Ad placements and their potential impact.

September 26, 2022

A Guide to Google Play Store Listing Experiments

Gain insights into Google Play Store listing experiments to improve your app performance.

September 14, 2022

iOS 16 Release: What’s New for ASO?

For Apple customers and mobile marketers, September is usually a busy month with the annual unveiling of a new iPhone …

September 13, 2022

Most Popular Apps and Games in 2022

The app stores are a bustling landscape with hundreds of apps launched every day. Among this multitude of apps and …

September 12, 2022

How to Increase Your App’s Conversion Rate

Learn the best ways to increase your mobile app’s conversion rate.

September 1, 2022

How & Why to Monitor App Store Algorithm Updates for ASO

Find out which countries were impacted by an app store algorithm update with our world map algorithm tracker tool

August 30, 2022

Google Play Promotional Content (LiveOps): Best Practices

Learn how Google Play’s promotional content can boost your app user engagement.

July 26, 2022

Get Powerful Keyword Suggestions via Our App Store API

Learn how new keyword suggestions in our App Store API will help fuel your organic app growth.