App Market Insights

Never miss an update – subscribe to our monthly newsletter!

  1. SEO for Apps: How to Drive Organic Traffic Beyond the App Stores
    App Market Insights

    February 17, 2025

    SEO for Apps: How to Drive Organic Traffic Beyond the App Stores

    Discover how SEO can boost your app’s visibility beyond the app stores with actionable SEO tips for 2025

    Nathalie Nathalie
  2. ASO News & App Store Updates 2025
    Advanced ASOApp Market Insights

    January 30, 2025

    ASO News & App Store Updates 2025

    Stay up to date about all recent developments in ASO and the app stores in 2025.

    Oriane Ineza Oriane Ineza
  3. The Best ASO Tools of 2025 to Optimize Your Rankings
    App Market Insights

    December 15, 2024

    The Best ASO Tools of 2025 to Optimize Your Rankings

    Discover the top ASO tools of 2024 to skyrocket your app’s visibility in the app stores. Learn about why you …

    Alexandra De Clerck Alexandra De Clerck
  4. Google PlayTime Recap: Google Play’s Vision for 2025
    App Market InsightsEvents

    November 12, 2024

    Google PlayTime Recap: Google Play’s Vision for 2025

    PlayTime is Google Play’s exclusive event for app publishers, where the Google Play team unveils updates, upcoming features, and strategic …

    Simon Thillay Simon Thillay
  5. Average App Conversion Rate per Category [2024]
    App Market Insights

    October 1, 2024

    Average App Conversion Rate per Category [2024]

    Discover the conversion rates of each major app category on the US App Store and Google Play.

    Oriane Ineza Oriane Ineza
  6. Google Play Custom Store Listings & How to Use Them
    Advanced ASOApp Market InsightsGoogle Play

    September 1, 2024

    Google Play Custom Store Listings & How to Use Them

    Understand how Google Play’s custom store listings work & read our tips to get the most out of this feature.

    Simon Thillay Simon Thillay
  7. Optimize Creatives for UA Strategies in Mobile Gaming
    App Market InsightsGuest Insights

    August 26, 2024

    Optimize Creatives for UA Strategies in Mobile Gaming

    Get expert insights on how to optimize your creatives for UA strategies in mobile gaming.

    Osman Soysal Osman Soysal
  8. Apple WWDC 2024: Key ASO Updates for App Developers
    App Market Insights

    June 20, 2024

    Apple WWDC 2024: Key ASO Updates for App Developers

    Discover the key ASO updates from Apple WWDC 2024.

    Simon Thillay Simon Thillay
  9. UA’s Future: Google’s Privacy Sandbox vs. Apple’s SKAN
    App Market InsightsGuest Insights

    June 19, 2024

    UA’s Future: Google’s Privacy Sandbox vs. Apple’s SKAN

    Discover why Google Privacy Sandbox & Apple’s SKAN are crucial for mobile marketers.

    John Koetsier John Koetsier
  10. Top 10 Mobile Ad Trends Every Marketer Should Know
    App Market InsightsGuest Insights

    June 18, 2024

    Top 10 Mobile Ad Trends Every Marketer Should Know

    Discover the top 10 mobile ad trends every app marketer must know about!

    Silvija Lazanin Silvija Lazanin
  11. Discover 10 Hidden Gems on AppTweak to Boost Your ASO
    App Market Insights

    April 22, 2024

    Discover 10 Hidden Gems on AppTweak to Boost Your ASO

    Discover these 10 hidden gems on AppTweak to help boost your ASO.

    Taya Franchville Taya Franchville
  12. Leveraging the App Stores as a True Marketing Channel
    Advanced ASOApp Market Insights

    February 15, 2024

    Leveraging the App Stores as a True Marketing Channel

    Understand how mobile marketers can maximize their impact by leveraging the app stores as a true marketing channel.

    Sukanya Sur Sukanya Sur
  13. Apple’s Response to EU’s DMA & its Impact on iOS Developers
    App Market Insights

    January 31, 2024

    Apple’s Response to EU’s DMA & its Impact on iOS Developers

    Here are our key takeaways on how Apple plans to comply with the DMA’s new rules.

    Simon Thillay Simon Thillay
  14. How Do Mobile Games Use Custom Product Pages (CPPs)?
    App Market InsightsApple Search Ads

    January 29, 2024

    How Do Mobile Games Use Custom Product Pages (CPPs)?

    Discover how mobile gaming apps are leveraging custom product pages on the App Store.

    Sukanya Sur Sukanya Sur
  15. ASO Trends to Look Out For in 2024
    Advanced ASOApp Market InsightsArtificial Intelligence (AI)

    January 11, 2024

    ASO Trends to Look Out For in 2024

    Discover the interesting trends already at play in ASO that are worth keeping an eye on in 2024.

    Simon Thillay Simon Thillay
  16. 7 Tips to Create an App Preview Video that Converts
    App Market InsightsGuest Insights

    January 8, 2024

    7 Tips to Create an App Preview Video that Converts

    Keep these expert tips in mind to create an effective preview video for your app/game.

    Marine Nozerand Marine Nozerand
  17. Mobile Games Icon Trends by App Store Categories
    App Market Insights

    December 1, 2023

    Mobile Games Icon Trends by App Store Categories

    Discover the predominant icon design & color trends for top 50 mobile games in different categories.

    Madeleine Hoy Madeleine Hoy
  18. ASO Tips & Trends for Travel and Lifestyle Apps
    App Market Insights

    November 14, 2023

    ASO Tips & Trends for Travel and Lifestyle Apps

    Discover the key trends that shape travel and lifestyle app marketing.

    Suleika Vanmaele Suleika Vanmaele
  19. How to Leverage Marketing Mix Modeling & ASO for App Growth
    App Market InsightsGuest Insights

    October 30, 2023

    How to Leverage Marketing Mix Modeling & ASO for App Growth

    Discover how the marketing mix model and ASO provide mobile marketers powerful insights to grow their app.

    Dana Kang Dana Kang