App Market Insights

September 1, 2024

Google Play Custom Store Listings & How to Use Them

Understand how Google Play’s custom store listings work & read our tips to get the most out of this feature.

August 26, 2024

Optimize Creatives for UA Strategies in Mobile Gaming

Get expert insights on how to optimize your creatives for UA strategies in mobile gaming.

August 20, 2024

App Store Optimization 2024: News & App Store Updates

Stay up to date about all recent developments in ASO and the app stores in 2024.

June 20, 2024

Apple WWDC 2024: Key ASO Updates for App Developers

Discover the key ASO updates from Apple WWDC 2024.

June 19, 2024

UA’s Future: Google’s Privacy Sandbox vs. Apple’s SKAN

Discover why Google Privacy Sandbox & Apple’s SKAN are crucial for mobile marketers.

June 18, 2024

Top 10 Mobile Ad Trends Every Marketer Should Know

Discover the top 10 mobile ad trends every app marketer must know about!

April 22, 2024

Discover 10 Hidden Gems on AppTweak to Boost Your ASO

Discover these 10 hidden gems on AppTweak to help boost your ASO.

February 15, 2024

Leveraging the App Stores as a True Marketing Channel

Understand how mobile marketers can maximize their impact by leveraging the app stores as a true marketing channel.

January 31, 2024

Apple’s Response to EU’s DMA & its Impact on iOS Developers

Here are our key takeaways on how Apple plans to comply with the DMA’s new rules.

January 29, 2024

How Do Mobile Games Use Custom Product Pages (CPPs)?

Discover how mobile gaming apps are leveraging custom product pages on the App Store.

January 11, 2024

ASO Trends to Look Out For in 2024

Discover the interesting trends already at play in ASO that are worth keeping an eye on in 2024.

January 8, 2024

7 Tips to Create an App Preview Video that Converts

Keep these expert tips in mind to create an effective preview video for your app/game.

December 1, 2023

Mobile Games Icon Trends by App Store Categories

Discover the predominant icon design & color trends for top 50 mobile games in different categories.

November 14, 2023

ASO Tips & Trends for Travel and Lifestyle Apps

Discover the key trends that shape travel and lifestyle app marketing.

October 30, 2023

How to Leverage Marketing Mix Modeling & ASO for App Growth

Discover how the marketing mix model and ASO provide mobile marketers powerful insights to grow their app.

October 20, 2023

Mobile App Icon Trends by App Store Categories

Read this blog to gain key insights into the top 50 apps in various categories on the app stores.

August 20, 2023

Improve Creatives’ Performance for Mobile Gaming Ad Campaigns

Discover how to create captivating ad creatives for your mobile game.

August 16, 2023

Complementing ASO with Paid Media Campaigns

Discover how aligning ASO and paid user acquisition can help boost your app’s CVR.

August 9, 2023

Average App Conversion Rate per Category [2023]

Discover the conversion rates of each major app category on the US App Store and Google Play.