App Growth Webinars

58 min en

Expert Insights to Grow Your App with Paid & Organic Strategies

Watch this webinar to learn how to grow your app with ASO & Apple Search Ads, plus best practices to skyrocket your organic and paid visibility in the app stores.

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57 min en

Drive App Growth with ASO and 1st Party Data

Watch this webinar to learn from experts how to unify 1st party data sets and start creating continuity across the customer lifecycle.

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35 min en

Uniting ASO with Apple Search Ads: A Blueprint for Success in the App Store

Learn from Anthony's comprehensive framework, guiding you step-by-step to skyrocket your organic and paid visibility in the App Store.

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67 min en

Scaling subscriptions by combining Apple Search Ads with ASO

This webinar will take your app's revenue to new heights. Our expert speakers from AppTweak and Adapty will share proven strategies to inspire your app marketing strategy.

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60 min en

Expert insights on how to create your next successful custom product page

This expert insights session will fast-track your custom product page knowledge by giving you practical advice and real-life examples you can use to create your next successful custom product page.

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40 min en

The Custom (Product) Pages Framework

You'll learn from Simon's step-by-step custom product pages framework to come up with new audience segmentation ideas and prioritize on them, plus what it takes to create creatives that convert at scale.

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18 min en

Apple’s In-App Events: Best Practices & Strategies for Success

Watching this webinar will help you understand some strategies and best practices behind creating Apple’s in-app events, composing effective in-app event metadata, and measuring event performance. AppTweak was the first ASO tool to provide data on in-app events! Check out how our features can help boost your organic growth strategy.

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65 min en

How to Optimize Creatives for UA Strategy

Creatives are considered the key to winning User Acquisition. But what makes a creative the ""right"" one, and how to build it? From payable ads, interactive end cards to custom product pages, experts from Singular, Moloco, CRAFTSMAN+, and AppTweak will dive into everything creative for both paid and organic user acquisition.

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30 min en

How to Strike Gold in Your User Reviews

User reviews are often mentioned as a goldmine for marketers and product managers, yet extracting value from it can be extremely time-consuming. In this session, Simon, Head of ASO and Benoit, Data Scientist at AppTweak will share how they’ve built an AI-powered review mining algorithm (without using chat-GPT) and found ways to leverage the data into marketing successes.

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26 min en

Unique Ways to Leverage App Store Acquisition Data for Apple Search Ads

Over the next few years, competition in the Apple Search Ads market is expected to rise. Integrating ASO data into your Apple Search Ads strategy will help you refine, innovate, and improve your campaigns so you can remain competitive. Watch our talk at MAU Vegas 2023 to learn unique ways to leverage your ASO data for Apple Search Ads.

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60 min en

ASO Must-Haves 2023: AI, Custom Product Pages & A/B Testing

Discover how to leverage AI-powered tech and custom product pages, and learn how they can help you improve your app visibility and conversions. 
Identify key market updates to keep an eye on and learn how to conduct data-driven experiments to identify the best ASO strategies and tactics for your app.

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30 min en

Who wants to build a 3rd party app store?

Rumors that Apple will open up iOS 17 to third-party stores have gotten quite some attention. Yet developers seem mostly dubious that third-party stores will be able to drive any major change to user acquisition. In this session, Simon, Head of ASO, highlights the roles of an app store and the requirements for it to be successful before trying to answer the question of who will be the players releasing their store on iOS 17 and which one might make a difference. The talk was hosted by Phiture at the ASO Conference 2023.

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20 min en

ASO Trends to Look Out For In 2023

Find out more about the changes in the field of App Store Optimization and that are certainly keeping all ASO practitioners busy. This includes custom product pages, Apple’s in-app events and the rise of 3rd party app stores.

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30 min en

Survival Guide to Apple Search Ads for Gaming

With 69% of top 100 games placing at least one bid in Apple Search Ads, running Apple Search Ads campaign for gaming apps definitely have some benefits. In this session, we will help you understand key targeting principles, as well as providing you with campaign management tips & best practices.

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57 min en

A Beginner’s Guide to Apple Search Ads

Apple Search Ads has become a major tool for app promotion and mobile growth. To celebrate the launch of our Search Ads Manager, our app growth consultants shared their expertise on Apple Search Ads: how to create, manage, and get the most value out of your Apple Search Ads campaigns in 2023 (and beyond).

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62 min en

Maximizing App Downloads: Insights from Award-Winning Marketers on User Acquisition

During this webinar, you will have the opportunity to hear from the App Marketing Team of the Year, and the ASO Team of the Year about how they achieved success in their UA strategies and how they apply it to their app marketing efforts.

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45 min en

App Achievers: Tools and Tactics for Success

This webinar delves into advanced strategies for enhancing app performance through comprehensive ASO and strategic content management. Experts share insights on utilizing analytics, leveraging user feedback, implementing rigorous testing, and maintaining consistency in advertising to optimize both user experience and app visibility effectively. Ideal for app developers and marketers, this session provides actionable tips to drive better engagement and conversion rates.

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45 min en

Master the Metrics: How to measure impact in the app stores?

Delve into key performance indicators (KPIs) and metrics for evaluating the effectiveness of your app store marketing efforts. Discuss methodologies for tracking app store visibility, conversion rates, user engagement, and ROI.

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