App Market Insights

February 7, 2022

The Biggest Mistake UA Managers Make (Overlooking ASO)

Learn how UA & ASO play critical roles in the app conversion funnel.

January 27, 2022

User Activation: How to Deliver Value & Earn More

Check out these actionable tips for effective app user activation & retention.

December 17, 2021

Health & Fitness Seasonality Trends for App Marketing

One of the verticals that saw the most astronomical growth during COVID-19 and through subsequent lockdowns around the world was …

November 19, 2021

How ASO Can Help Improve Data-Driven Customer Engagement

This is a guest blog based on the contents of this MoEngage #GROWTH Maestros, drawing on practical examples and actionable …

November 3, 2021

Google Play’s Metadata Policy Changes: What Happened?

In April 2021, Google announced some significant changes concerning “guidance to improve your app quality and discovery on Google Play” …

October 11, 2021

Tips to Get Your App Featured on the App Store & Google Play

Follow these expert tips to get featured on the app stores.

August 26, 2021

What Are In-App Events & How Do They Impact ASO?

Discover how you can leverage in-app events to boost your app visibility on the App Store.

August 12, 2021

In-App Advertising: Fine Balance Between Art and Science

Check out these best practices on in-app advertising strategies.

August 6, 2021

How Customer Retention Can Boost ASO Efforts

Learn how customer retention strategies can maximize your ASO efforts.

July 29, 2021

How to Shorten Your App Title on the Play Store?

In April 2021, Google announced upcoming policy changes for app metadata and new guidelines for creative assets. One of the …

June 15, 2021

How Long Do Apps & Games Stay in the App Store Top Charts?

Have you ever wondered how volatile each App Store category is? We all know that some categories are more competitive …

May 6, 2021

Top ASO Lessons to Learn From Monitoring Your Competitors

Discover valuable insights from monitoring your competitors on the app stores.

April 16, 2021

How to Use AppTweak Before Your App Launches on the Stores

Discover different ways you can use AppTweak to boost ASO strategy before your app launch.

January 10, 2021

What to expect for ASO in 2021

The transition to a new calendar year is often a good time to reflect on the past 12 months and …

December 2, 2020

How Popular TV Shows Impact ASO & App Downloads?

Discover how popular TV shows impact app store traffic and installs.

November 25, 2020

Pitfalls to Avoid During your Mobile App Launch

Discover the common pitfalls to avoid during an app launch.

October 22, 2020

What are App Clips and How to Use Them?

Find out everything about App Clips and how you can use them to demonstrate your app value.

October 14, 2020

How YouTube Influencer Marketing Impacts App Downloads?

In this article, we’ll examine the impact of paid promotions in YouTube videos on app downloads.

September 14, 2020

iOS 14: What’s New & How Will it Impact ASO?

In this blog, we have determined how the release of iOS 14 will impact your app visibility on the App …