App Market Insights

November 3, 2021

Google Play’s Metadata Policy Changes: What Happened?

In April 2021, Google announced some significant changes concerning “guidance to improve your app quality and discovery on Google Play” …

October 11, 2021

Tips to Get Your App Featured on the App Store & Google Play

Follow these expert tips to get featured on the app stores.

August 26, 2021

What Are In-App Events & How Do They Impact ASO?

Discover how you can leverage in-app events to boost your app visibility on the App Store.

August 12, 2021

In-App Advertising: Fine Balance Between Art and Science

Check out these best practices on in-app advertising strategies.

August 6, 2021

How Customer Retention Can Boost ASO Efforts

Learn how customer retention strategies can maximize your ASO efforts.

July 29, 2021

How to Shorten Your App Title on the Play Store?

In April 2021, Google announced upcoming policy changes for app metadata and new guidelines for creative assets. One of the …

June 15, 2021

How Long Do Apps & Games Stay in the App Store Top Charts?

Have you ever wondered how volatile each App Store category is? We all know that some categories are more competitive …

May 6, 2021

Top ASO Lessons to Learn From Monitoring Your Competitors

Discover valuable insights from monitoring your competitors on the app stores.

April 16, 2021

How to Use AppTweak Before Your App Launches on the Stores

Discover different ways you can use AppTweak to boost ASO strategy before your app launch.

January 10, 2021

What to expect for ASO in 2021

The transition to a new calendar year is often a good time to reflect on the past 12 months and …

December 2, 2020

How Popular TV Shows Impact ASO & App Downloads?

Discover how popular TV shows impact app store traffic and installs.

November 25, 2020

Pitfalls to Avoid During your Mobile App Launch

Discover the common pitfalls to avoid during an app launch.

October 22, 2020

What are App Clips and How to Use Them?

Find out everything about App Clips and how you can use them to demonstrate your app value.

October 14, 2020

How YouTube Influencer Marketing Impacts App Downloads?

In this article, we’ll examine the impact of paid promotions in YouTube videos on app downloads.

September 14, 2020

iOS 14: What’s New & How Will it Impact ASO?

In this blog, we have determined how the release of iOS 14 will impact your app visibility on the App …

July 1, 2020

Apple’s privacy updates and the Impact on ASO

Privacy has become an increasingly popular topic for mobile users in the last two years, leading to legislators introducing regulations …

June 25, 2020

Why Can Your App’s Keyword Rankings Suddenly Drop?

Discover why your app’s keyword rankings might suddenly drop in the App Store.

May 11, 2020

How do Smaller Apps Use ASO to Rise in Fitness Category?

Read to know how apps in the fitness category leverage ASO to improve their ranking.

March 31, 2020

How COVID 19 impacts app store search behaviour

Now people are advised to stay home, we’ve seen lots of movements in the App Stores. Apps like Zoom or …