App Store Marketing Blog

April 7, 2022

How to Build & Structure a Powerful ASO Team for Your App

Read our expert tips on how to build and structure a successful ASO team for your app.

April 5, 2022

ASO Breakfast: How to Adapt Your Creative Strategy for iOS 15

On Friday, March 25, 2022, AppTweak and Redbox came together for an ASO conference that was preceded by an appetizing …

April 4, 2022

Travel Category Rebounding to Pre-Pandemic Download Levels

During the COVID-19 pandemic outbreak, the travel category was one of the most affected categories on the app stores in …

March 23, 2022

Optimizing Your App Title: Keywords vs. Brand Name

In this blog, we dive into the benefits and risks of adding generic vs branded keywords to your app title.

March 14, 2022

Reasons to Connect Your Apple & Google Console

Unlock the full potential of AppTweak by connecting your Apple & Google consoles.

March 7, 2022

AppTweak & Phiture Co-Author Advanced ASO Book 2022 Edition

We have HUGE news! With the shared goal of educating the ASO community, AppTweak has partnered with Phiture to co-author …

February 24, 2022

How to Localize Your App for India

Learn these best practices to localize your app/game for India.

February 18, 2022

Most Popular Dating Apps in India in 2022

Keeping up with the February theme of romance, we analyzed the top dating apps in India. While we see some …

February 14, 2022

Most Popular Dating Apps per Country

Dating apps are a popular solution for those looking for a date on Valentine’s Day. In the run-up to the …

February 7, 2022

The Biggest Mistake UA Managers Make (Overlooking ASO)

Learn how UA & ASO play critical roles in the app conversion funnel.

January 27, 2022

User Activation: How to Deliver Value & Earn More

Check out these actionable tips for effective app user activation & retention.

January 12, 2022

App Store Optimization Trends for 2022

As 2021 was a particularly significant year for ASO, it’s now the perfect time to speculate the changes in App …

January 3, 2022

A Comprehensive List of Google Play Tags

Find the complete list of Google Play tags in this blog.

December 17, 2021

Health & Fitness Seasonality Trends for App Marketing

One of the verticals that saw the most astronomical growth during COVID-19 and through subsequent lockdowns around the world was …

December 16, 2021

2021 Recap: A Major Year in ASO

In this blog, we review the most important ASO changes in 2021.

December 15, 2021

AppTweak 2021 Recap: A Year of Impressive Product Updates!

2021 is already coming to an end, and what a year! We’ve steadily adapted to our new working schedule, combining …

December 7, 2021

AppTweak Wins ASO Tool of the Year at App Growth Awards!

We’re ending 2021 on a high! We are so happy to announce that AppTweak was named “ASO Tool of the …

December 3, 2021

Why Is My App Losing Organic Downloads (iOS & Google Play)?

Seeing your app lose downloads might be concerning at first, as downloads are one of the most important KPIs for …

November 30, 2021

How to Optimize Your App Store Product Page?

Learn how to optimize your app store product page for the App Store and Google Play.