App Store Marketing Blog

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  1. ASO Breakfast: How to Adapt Your Creative Strategy for iOS 15
    Events

    April 5, 2022

    ASO Breakfast: How to Adapt Your Creative Strategy for iOS 15

    On Friday, March 25, 2022, AppTweak and Redbox came together for an ASO conference that was preceded by an appetizing …

    Lea Marrazzo Lea Marrazzo
  2. Travel Category Rebounding to Pre-Pandemic Download Levels
    App Market Insights

    April 4, 2022

    Travel Category Rebounding to Pre-Pandemic Download Levels

    During the COVID-19 pandemic outbreak, the travel category was one of the most affected categories on the app stores in …

    Lea Marrazzo Lea Marrazzo
  3. Optimizing Your App Title: Keywords vs. Brand Name
    Keyword Research

    March 23, 2022

    Optimizing Your App Title: Keywords vs. Brand Name

    In this blog, we dive into the benefits and risks of adding generic vs branded keywords to your app title.

    Galy Haleblian Galy Haleblian
  4. Reasons to Connect Your Apple & Google Console
    App Market Insights

    March 14, 2022

    Reasons to Connect Your Apple & Google Console

    Unlock the full potential of AppTweak by connecting your Apple & Google consoles.

    Marie-Laure Cruyt Marie-Laure Cruyt
  5. AppTweak & Phiture Co-Author Advanced ASO Book 2022 Edition
    Company Updates

    March 7, 2022

    AppTweak & Phiture Co-Author Advanced ASO Book 2022 Edition

    We have HUGE news! With the shared goal of educating the ASO community, AppTweak has partnered with Phiture to co-author …

    Georgia Shepherd Georgia Shepherd
  6. How to Localize Your App for India
    Localization

    February 24, 2022

    How to Localize Your App for India

    Learn these best practices to localize your app/game for India.

    Madeleine Hoy Madeleine Hoy
  7. Most Popular Dating Apps in India in 2022
    App Market Insights

    February 18, 2022

    Most Popular Dating Apps in India in 2022

    Keeping up with the February theme of romance, we analyzed the top dating apps in India. While we see some …

    Shreya Banerjee Shreya Banerjee
  8. Most Popular Dating Apps per Country
    App Market Insights

    February 14, 2022

    Most Popular Dating Apps per Country

    Dating apps are a popular solution for those looking for a date on Valentine’s Day. In the run-up to the …

    Lea Marrazzo Lea Marrazzo
  9. The Biggest Mistake UA Managers Make (Overlooking ASO)
    App Market InsightsSearch Ads

    February 7, 2022

    The Biggest Mistake UA Managers Make (Overlooking ASO)

    Learn how UA & ASO play critical roles in the app conversion funnel.

    Shaelyn Rhinehart Shaelyn Rhinehart
  10. User Activation: How to Deliver Value & Earn More
    App Market InsightsGuest Insights

    January 27, 2022

    User Activation: How to Deliver Value & Earn More

    Check out these actionable tips for effective app user activation & retention.

    Elena Kozlova Elena Kozlova
  11. App Store Optimization Trends for 2022
    Advanced ASO

    January 12, 2022

    App Store Optimization Trends for 2022

    As 2021 was a particularly significant year for ASO, it’s now the perfect time to speculate the changes in App …

    Simon Thillay Simon Thillay
  12. A Comprehensive List of Google Play Tags
    Google Play

    January 3, 2022

    A Comprehensive List of Google Play Tags

    Find the complete list of Google Play tags in this blog.

    Alexandra De Clerck Alexandra De Clerck
  13. Health & Fitness Seasonality Trends for App Marketing
    App Market InsightsGuest Insights

    December 17, 2021

    Health & Fitness Seasonality Trends for App Marketing

    One of the verticals that saw the most astronomical growth during COVID-19 and through subsequent lockdowns around the world was …

    Aleksei Feklisov Aleksei Feklisov
  14. 2021 Recap: A Major Year in ASO
    Advanced ASO

    December 16, 2021

    2021 Recap: A Major Year in ASO

    In this blog, we review the most important ASO changes in 2021.

    Simon Thillay Simon Thillay
  15. AppTweak 2021 Recap: A Year of Impressive Product Updates!
    Product Updates

    December 15, 2021

    AppTweak 2021 Recap: A Year of Impressive Product Updates!

    2021 is already coming to an end, and what a year! We’ve steadily adapted to our new working schedule, combining …

    Marie-Laure Cruyt Marie-Laure Cruyt
  16. AppTweak Wins ASO Tool of the Year at App Growth Awards!
    Company Updates

    December 7, 2021

    AppTweak Wins ASO Tool of the Year at App Growth Awards!

    We’re ending 2021 on a high! We are so happy to announce that AppTweak was named “ASO Tool of the …

    Georgia Shepherd Georgia Shepherd
  17. Why Is My App Losing Organic Downloads (iOS & Google Play)?
    Advanced ASOGoogle Play

    December 3, 2021

    Why Is My App Losing Organic Downloads (iOS & Google Play)?

    Seeing your app lose downloads might be concerning at first, as downloads are one of the most important KPIs for …

    Galy Haleblian Galy Haleblian
  18. How to Optimize Your App Store Product Page?
    Start ASO

    November 30, 2021

    How to Optimize Your App Store Product Page?

    Learn how to optimize your app store product page for the App Store and Google Play.

    Galy Haleblian Galy Haleblian
  19. AppTweak: Fast 50 Tech Company for Third Year in a Row
    Company Updates

    November 26, 2021

    AppTweak: Fast 50 Tech Company for Third Year in a Row

    AppTweak has done it again! We are thrilled to be part of the 50 fastest-growing technology companies in Belgium for …

    Lea Marrazzo Lea Marrazzo