Estimate the Organic Uplift of Your ASO Updates

Any ASO expert will tell you how painful it is to measure the actual impact of your ASO efforts, especially when it comes to keyword optimization. Today, we are happy to present a new feature that will save you precious time for keyword monitoring. AppTweak’s Keyword Impact is the ultimate tool to measure your organic uplift before and after a keyword update.

How Keyword Impact works

To present you this feature, we will take an actual keyword update from Yousician that happened on September 5.

As you can see in the timeline above, Yousician replaced some keywords from its title and subtitle. Among the changes we can highlight two things – the keyword “piano” was taken away from the title and subtitle, while “music” and “teacher” were added.

Discover our ASO timeline to track your competitors metadata changes & A/B tests

When we look at the visibility score of Yousician against the competitors, I can already see that there was an uplift on September 5.

Read more about AppTweak’s visibility score algorithm

Now what we want to know is the exact increase in rankings and volume that caused the uplift of visibility. That is when the keyword impact section will be useful.

While the visibility score has the potential to highlight dates where we detected movements, the keyword impact will allow us to dig deeper and measure the exact growth between the two dates. In this case, we have selected the first date a few days before the metadata change and the second date about one month later.

In just a few clicks, we can say that after the metadata update, Yousician is receiving 64 daily downloads more (or 1948 monthly downloads) than on September 3. Which can also translate into a 17 point increase of the average ranking once you switch the metric in the filter bar.

However, even if the metadata change had an overall positive impact, our goal here is to be able to identify the keywords that performed well. The ones that didn’t perform as expected and could be replaced. That is why, we have measured the variation between both dates which allows to quickly order keywords by growth.

In a glimpse, we can see that adding the term “sing” had a very positive impact for Yousician as several combinations gained ranks and, therefore, also downloads. Among the combinations that drove new downloads, there is “sing” (+15), “learn to sing” (+6), “how to sing” (+3) and “singing” (+2).

On the other hand, Yousician is performing much worse on keyword combinations such as “tuner” and “tune.” We can see that 5 combinations dropped considerably, causing a total loss of 62 daily downloads. Yousician should probably consider adding again this keyword to their metadata.

Finally, we can highlight the keywords that had the biggest volume variation. This allows to identify some missed and new opportunities for Yousician. For example, we can see that several combinations, including “piano” increased their volume, while Yousician actually removed the keyword from their title.

Conclusion

To conclude, there are two engines for growth – volume and rank. While volume plays a crucial role when it comes to selecting the keywords that we want to target, it’s not something on which we can have a direct impact. Rank, on the other hand, is much more actionable. Depending on the field where we add the keyword (title, subtitle, keyword field), we know that the weight on the algorithm will not be the same and the rank that we can expect will be different. Therefore, we recommend to iterate this kind of monitoring regularly to make sure that your app ranks high on the targeted keywords and that you are selecting the most relevant keywords in terms of volume.

We hope that you enjoyed this article and that you look forward to play around with our latest feature! From now on, keyword monitoring should be faster while keeping the same level of depth and precision.