Year in Review: AppTweak’s 2024 Product Highlights

This year, AppTweak celebrated a significant milestone—10 years of empowering mobile leaders with the tools and insights they need to succeed. What started in 2014 as an ASO tool has now evolved into a complete app store marketing and intelligence platform, trusted by over 2,000 customers worldwide.

In 2024, our focus was clear: delivering features that simplify workflows, uncover new opportunities, and support data-driven decisions for app growth.

Read on to join our trip down memory lane!

Our App Store Marketing Suite

Back in February, we took a major step by separating our products, giving you complete flexibility to build a toolkit tailored to your needs—whether it’s organic growth, paid user acquisition, leveraging app reviews, or expanding into new markets.

How to leverage the app stores as a true marketing channel

• For 10 years, ASO Intelligence has been at the heart of the industry, delivering the most accurate, unique, and actionable insights to fuel organic growth.
• To scale faster, Apple Search Ads unlocks huge potential—if you have the right tools for advanced keyword research, smart automation, and straightforward campaign management.
• But even the best strategy can fall flat if negative reviews hurt your app’s credibility. That’s why efficient review management is essential, putting you in control to steer the conversation in a positive direction.
• For long-term strategies, Market Intelligence provides tailored insights to help you track trends, benchmark competitors, and make strategic decisions to expand.

Smarter Creative Strategies

What it is: Launched in March, Creative Localization Insights allow you to quickly see how apps tailor their visuals—screenshots, in-app events, videos, and promotional content—for different markets.

Why it matters: Localization is about more than translation; it’s about ensuring your app resonates culturally and contextually with users in different regions. On the flip side, poorly localized creatives lead to missed engagement opportunities.

The impact: These insights take the guesswork out of creative localization, save hours of manual research, and provide unique competitive intelligence to help you convert better worldwide.

More creative highlights in 2024:

• Moodboards (April): Collaborate more efficiently by saving and organizing creatives into custom moodboards that simplify team workflows.
• In-App Events Benchmarks (September): Know exactly how your category is using in-app events, with new data on frequency, duration, and event types.

Our creative optimization and benchmarking features

Accurate Keyword Insights

What it is: Trending Keywords, launched in July, highlights the fastest-growing search terms across countries and categories.

Why it matters: Keyword trends evolve rapidly, and missing them can cost visibility and installs. Trending Keywords ensure your marketing strategy capitalizes on what users are searching for right now.

The impact: By using Trending Keywords, you can improve Custom Product Pages, enhance Apple Search Ads campaigns, and maintain a relevant and impactful strategy—before your competitors catch up.

More keyword highlights in 2024:

• CSLs in Live Keyword Search (June): We became the first platform to display Custom Store Listings (CSLs) for Android, alongside Apple Search Suggestions and other real-time insights.
• ASO Impact in Keyword Charts (November): With the ASO Impact graph, you can now track how ASO updates (metadata changes, in-app events, and more) influence your keyword performance.
• More AI Keyword Tools (September): We released three new AI keyword lists to help you find relevant branded and generic keyword ideas for your app in just a few clicks.

Explore our keyword research and suggestion tools

No-Code Reporting Dashboards

What it is: Released in November, Reporting Dashboards centralize data from App Store Connect, Google Play Console, Apple Search Ads, MMPs, and more, into fully customizable, no-code views.

Why it matters: Reporting across data sources is time-consuming and often leaves teams struggling to showcase the impact of their efforts. Dashboards bring everything into one place, making reporting seamless and actionable.

The impact: Eliminate manual exports, save hours of reporting time, and more confidently communicate the value of your ASO strategy. Whether you’re tracking app performance or analyzing competitor trends, Dashboards simplify decision-making across the board.

Start proving the impact of ASO with Reporting Studio

More reporting highlights in 2024:

• Custom Metrics (July): In Reporting Studio, build KPIs tailored to your goals, like Revenue per Download or pure organic installs, for better performance tracking.
• In-App Events in ASO Impact (September): Plot in-app events and promotional content, as well as metadata updates and app featurings, directly on performance charts for deeper attribution insights.
• Forecast Download Estimates (May): In Analytics, leverage advanced data science to forecast download trends for your app or competitors.

Data-Driven Apple Search Ads Management

What it is: Launched in October, Automation Presets are pre-configured rules to help you optimize Apple Search Ads campaigns by automatically adjusting bids, protecting critical keywords, and monitoring performance.

Why it matters: Manual Apple Search Ads campaign management can be difficult, leading to inefficiencies and missed opportunities. Automation ensures campaigns stay optimized with minimal effort.

The impact: Presets allow you to get started quickly and achieve immediate results without a complex setup. From scaling high-performing keywords to managing costs, automation frees up time for growth-focused strategies.

Learn more about Apple Search Ads campaign management in AppTweak

More Apple Search Ads highlights in 2024:

• Keyword Intelligence: Our Keyword Clusters and Competitor Impression Share provide advanced insights for campaign optimization and new Custom Product Page inspiration.
• ASO & Apple Search Ads Alignment: Evaluate keyword performance holistically by plotting ASO and Apple Search Ads data side-by-side (e.g., organic vs. paid keyword installs).

Leveraging App Reviews

What it is: Our Topic Analysis, launched in June, organizes hundreds of reviews into a few actionable themes, helping you uncover trends in user feedback across stores, countries, and languages.

Why it matters: Without tools to segment and analyze reviews, valuable feedback often goes unnoticed. Topic Analysis ensures no insight is lost, allowing you to react quickly and strategically.

The impact: Turn reviews into a growth driver by identifying urgent fixes, feature requests, and opportunities for improvement. Topic Analysis ensures every piece of feedback supports better user experiences.

Explore our App Reviews Manager here

More app reviews highlights in 2024:

• Automated Tags (July): Automatically categorize your app store reviews by keyword, star ratings, and more for faster prioritization and responses.
• Custom AI Prompts (October): Craft personalized, brand-aligned replies to save time responding to reviews.

Tailored Market Research

What it is: Advanced Filters, launched in July and expanded in October, help you refine your app analysis using metrics like download range, revenue per download, and in-app purchase strategies.

Why it matters: Your app’s success goes beyond direct competition; it’s about understanding where you fit within the broader market. Advanced Filters offer niche insights that help you identify growth opportunities and build highly relevant strategies to expand.

The impact: Use these tailored insights to stay ahead and maximize your competitive edge in new and existing markets.

Learn more about App Market Intelligence

More Market Intelligence highlights in 2024:

• Global Market Insights (April): Explore app store trends on a macro or micro level with views like “All Categories,” “All Countries,” and “All Devices,” offering a comprehensive perspective on global or regional performance.
• Publisher Page Preview (June): Dive into a publisher’s portfolio with a single click to uncover download and revenue trends across their entire app lineup.

Conclusion

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