How Vinted increased the number of keywords ranking in the Top 10

Challenge

Vinted’s success and expansion across Europe required a strengthening of the app’s position in the App Store, alongside the development of a more diverse marketing strategy.

To maintain a high level of performance and to keep expanding organically, Vinted needed a consistent app store optimization strategy, focussing on keyword optimization, coupled with competitor benchmarking and monitoring.

Solution

AppTweak’s unique suite of ASO tools answered this call for organic growth in both the App Store and Google Play.

The Keyword Research and Competition Monitoring features were beneficial both for entering new markets and for strengthening Vinted’s position in the existing ones. Data on competitors enabled the ASO team at Vinted to understand which keywords were driving the most downloads for competitors already operating in the target markets. This data continuously powered new market launches, allowing Vinted to integrate the most relevant keywords into its title, subtitle, and description. AppTweak’s auto-translation feature was key to help with localization efforts, allowing for effective keyword optimization even when unfamiliar with the language.

With the help of daily email and Slack alerts, Vinted could keep a close eye on updates competitors made or collections competitors where featured in. This saved a lot of time in manual research.

Also using AppTweak’s API, Vinted could customize reporting and stay on top of movements in keyword rankings across all its target markets. This was necessary to react quick to market changes.

Results

Thanks to the insights gained from AppTweak, Vinted came to rank in the top 10 for a total of 210 new keywords within half a year in 6 European markets on each store: Google Play and the App Store.