How Flipster Achieved an 88% Growth in Organic Downloads in 1 Month

Challenge

Flipster was struggling to grow its organic downloads and improve visibility on the App Store. To meet their user acquisition strategy goals and drive the desired growth, a complete refresh and optimization of their metadata and keyword field for the App Store were necessary.

Solution

Flipster used AppTweak to analyze keywords and identify growth opportunities to improve performance.

The AppTweak features used included:

• All Ranked Keywords: Flipster used this feature to gain insights into which keywords were driving organic installs and measure the evolution of their keyword performance over time. This analysis helped them understand their app’s visibility and performance. Digging into their ranked keywords also helped them identify keywords where they were already ranking within the top 20, ensuring they could capitalize on them.

• Keyword Research: By leveraging AppTweak’s Keyword Research tool, Flipster discovered competitor keywords and analyzed how these drove organic downloads to their competitors’ apps. These insights guided their strategy to select high-volume keywords with strong brand intent and a higher Keyword Efficiency Index (KEI), namely the keywords for which Flipster had the best potential to rank in the top 10 and have a good volume.

• ASO Report: Flipster used the ASO Report to evaluate their ASO score, an AppTweak native metric that shows how well an app’s product page is optimized according to ASO best practices. Flipster especially focussed on the keyword density in their app description. Even though the description is not taken into account in the App Store algorithm, it is essential to add important and relevant keywords to entice and convince users to download your app.

• Performance Monitoring: After implementing the metadata changes, Flipster used AppTweak’s Keyword Impact tool to monitor their app’s “Visibility Score” and track improvements in keyword rankings.

Results

Just one month after implementing the metadata and iOS keyword field changes, Flipster achieved an overall 88% monthly growth in iOS organic downloads for their top target countries.

In addition to this for just 4 days, one of their targeted countries, Vietnam, saw a 25.72% increase in app visibility.

Given the remarkable results, the Flipster team is looking forward to improving organic downloads, maximizing app visibility, and achieving better category rankings.