How Binance Uses AppTweak’s API to Assess Market Dominance

Challenge

As Binance consolidated its ASO efforts, the team recognized the need for a more advanced ASO reporting and optimization infrastructure. Although AppTweak’s user interface offered many robust features, only the AppTweak’s API could provide the level of granularity and flexibility required to gain deeper insights into the app’s ASO performance.

Key challenges Binance faced included:

• Limited Granularity: No other platform provided the in-depth data Binance needed to assess its install share dominance and identify areas for improvement.
• Competitive Benchmarking: Binance lacked a way to assess its performance against competitors in each market.
• Localization: Binance needed a more efficient way to collaborate with regional teams to optimize their ASO strategy globally.

Having access to a dataset like AppTweak’s API allowed Binance to quickly pinpoint which aspects of its ASO strategy needed improvement, helping the team achieve its goal of maintaining global install share dominance in the cryptocurrency industry.

Solution

To address these challenges, Binance connected to AppTweak’s API, enabling them to build a comprehensive ASO reporting system.

The process used was the following:

1. Keyword Ranking Data: Binance pulled data from the Keyword ranking endpoint to:

• Measure their rankings for high-volume keywords.
• Obtain insights into the number of installs competitors were getting for each keyword, across different app stores and markets.

2. Data Integration: The API data was imported into Binance’s internal systems and displayed through a custom-built dashboard within their Business Intelligence (BI) tool. This allowed the team at Binance to track rankings, installs, and competitor performance with precision.

3. Weekly Analysis: Binance pulled the data on a weekly basis, conducting in-depth analysis to track ASO performance and monitor trends.

4. Global and Market-Specific Views: The dashboard provided both a global view of Binance’s performance and detailed, market-specific breakdowns, allowing the team to compare results across regions, OS, and competitors.

Results

Binance built the dashboard in just three weeks, and within two weeks of implementing their first action items, they began to see improvements.

Key Outcomes:

1. 1. • Market Dominance: Binance discovered that they were dominating the crypto space in most markets when it comes to install share and ranking position for their top targeted keywords.
      • Actionable Insights: The API allowed Binance to put solid numbers behind their market position and install share. Using these insights, they identified markets where they were losing ground and adjusted their ASO strategy by optimizing metadata and focusing on keywords where dominance was slipping.

Binance is now aiming to rank 1st for all major cryptocurrency-related keywords across global markets. Looking ahead, they plan to:

1. • Enhance their ASO dashboard with additional features such as ranking monitoring, an alert system, and ROI calculations.
   • Continue collaborating with AppTweak to improve the API and refine their ASO strategy.