App Store Marketing Blog

October 9, 2024

Best Practices to Structure Your Apple Search Ads Campaigns

Discover the best strategies for structuring your Apple Search Ads campaigns.

October 1, 2024

Average App Conversion Rate per Category [2024]

Discover the conversion rates of each major app category on the US App Store and Google Play.

September 30, 2024

How to Run Discovery Campaigns for Apple Search Ads (ASA)

In Apple Search Ads (ASA), many advertisers concentrate the majority of their ad spend on a small set of high-performing …

September 28, 2024

App Store Optimization 2024: News & App Store Updates

Stay up to date about all recent developments in ASO and the app stores in 2024.

September 23, 2024

Mobile App Onboarding: Mastering Deep Linking & Smart Banners

The mobile app market is booming, but simply getting users to download your app is no longer enough. Highlighting the …

September 19, 2024

Why & How to Analyze App Store Reviews

Too often, app developers and marketers either neglect app reviews or focus solely on replying. While replying to reviews is …

September 5, 2024

The Most Popular App Store Keywords of 2024

Find out the top 20 most popular keywords on the App Store for the first half of 2024.

September 4, 2024

What We Learned from Auditing Apple Search Ads Campaigns

Discover the key learnings from the ASA campaign audits.

September 1, 2024

Google Play Custom Store Listings & How to Use Them

Understand how Google Play’s custom store listings work & read our tips to get the most out of this feature.

August 26, 2024

Optimize Creatives for UA Strategies in Mobile Gaming

Get expert insights on how to optimize your creatives for UA strategies in mobile gaming.

August 14, 2024

App Download Estimates Explained by our Data Scientists

As pioneers of the app store marketing industry, AppTweak has accumulated 10+ years of app store data (hundreds of millions …

August 5, 2024

4 Ways to Monitor Performance of All Your Ranked App Store Keywords

Identify the keywords driving the most downloads with AppTweak’s All Ranked Keywords performance.

July 4, 2024

Tips to Improve Your ASA Conversion Rates

Read these practical tips and strategies to improve your ASA conversion rates.

June 20, 2024

Apple WWDC 2024: Key ASO Updates for App Developers

Discover the key ASO updates from Apple WWDC 2024.

June 19, 2024

UA’s Future: Google’s Privacy Sandbox vs. Apple’s SKAN

Discover why Google Privacy Sandbox & Apple’s SKAN are crucial for mobile marketers.

June 18, 2024

Top 10 Mobile Ad Trends Every Marketer Should Know

Discover the top 10 mobile ad trends every app marketer must know about!

June 17, 2024

How to Raise Bids Effectively in Apple Search Ads?

Discover tips and best practices for setting CPT bids in Apple Search Ads.

June 16, 2024

What Are the Different Match Types in Apple Search Ads?

Use the right match types in Apple Search Ads to boost your campaign’s performance on the App Store.

June 5, 2024

How to Leverage App Store Seasonality for Sports?

Learn how to capitalize on the sports season to boost your app’s visibility.