Apple Search Ads Playbook
How to optimize budget utilization & scale downloads
Search accounts for 75% of all of SoundCloud’s downloads, making it by far their primary acquisition channel. But SoundCloud struggled to effectively scale their Apple Search Ads campaigns, with spending reaching only 56% of the daily budgets.
SoundCloud teamed up with AppTweak’s App Growth Consultants and data scientists. Discover their step-by-step approach that almost doubled monthly installs.
What you'll find inside
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Measuring cannibalization
Discover how we measured cannibalization and helped SoundCloud shift budget from brand defense campaigns to keyword discovery campaigns.
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Optimizing campaign structure
A healthy campaign starts with a well-structured campaign. Find out how we optimized SoundCloud’s campaign structure for more efficient budget optimization.
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Optimizing campaign performance with automation
Discover the specific automation rules the team implemented to effectively manage keyword bids and lower CPI (Cost per Install).
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Expanding reach
Find out how AppTweak was able to reach 97% budget utilization and double downloads with smart keyword research
Playbook
Discover our methodology & step-by-step approach.
Real Examples
A behind-the-scenes look into the performance of mobile leaders.
Expert Tips
First-class tips and best practices from our App Growth Consultants.
App Store Marketing & Intelligence Platform
Attract new users, create high-converting app pages, monitor performance & drive more downloads.
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