Guest Insights

Never miss an update – subscribe to our monthly newsletter!

  1. The Importance of Concept Validation in App Development
    App Market InsightsGuest Insights

    March 27, 2023

    The Importance of Concept Validation in App Development

    Discover how concept validation is crucial for app development.

    Senni Nurmi Senni Nurmi
  2. Most Common ASO Mistakes & How to Avoid Them
    Guest InsightsStart ASO

    March 9, 2023

    Most Common ASO Mistakes & How to Avoid Them

    Check out these most common ASO mistakes that you should avoid.

    Yuliya Tsimokhava Yuliya Tsimokhava
  3. 7 Valuable Marketing Tips to Showcase Your New Game
    App Market InsightsGuest Insights

    September 30, 2022

    7 Valuable Marketing Tips to Showcase Your New Game

    Discover the basics of mobile game marketing & the various channels to promote your mobile game.

    Deepali Kishtwal Deepali Kishtwal
  4. 7 App Store Creative Trends You Can’t Miss
    App Market InsightsGuest Insights

    June 7, 2022

    7 App Store Creative Trends You Can’t Miss

    Identify the 7 creative trends essential to drive engagement to your app or game.

    Anastasia Starovoytova Anastasia Starovoytova
  5. User Activation: How to Deliver Value & Earn More
    App Market InsightsGuest Insights

    January 27, 2022

    User Activation: How to Deliver Value & Earn More

    Check out these actionable tips for effective app user activation & retention.

    Elena Kozlova Elena Kozlova
  6. Health & Fitness Seasonality Trends for App Marketing
    App Market InsightsGuest Insights

    December 17, 2021

    Health & Fitness Seasonality Trends for App Marketing

    One of the verticals that saw the most astronomical growth during COVID-19 and through subsequent lockdowns around the world was …

    Aleksei Feklisov Aleksei Feklisov
  7. How ASO Can Help Improve Data-Driven Customer Engagement
    App Market InsightsGuest Insights

    November 19, 2021

    How ASO Can Help Improve Data-Driven Customer Engagement

    This is a guest blog based on the contents of this MoEngage #GROWTH Maestros, drawing on practical examples and actionable …

    Rajarshi Choudhuri Rajarshi Choudhuri
  8. In-App Advertising: Fine Balance Between Art and Science
    App Market InsightsGuest Insights

    August 12, 2021

    In-App Advertising: Fine Balance Between Art and Science

    Check out these best practices on in-app advertising strategies.

    Diksha Sahni Diksha Sahni
  9. How Customer Retention Can Boost ASO Efforts
    App Market InsightsGuest Insights

    August 6, 2021

    How Customer Retention Can Boost ASO Efforts

    Learn how customer retention strategies can maximize your ASO efforts.

    Pulkit Jain Pulkit Jain
  10. Measuring the Effects of App Updates on Keyword Visibility
    Guest InsightsKeyword Research

    August 1, 2021

    Measuring the Effects of App Updates on Keyword Visibility

    Discover the optimal app metadata update frequency on iOS & Android.

    Roni Rechanik Roni Rechanik
  11. Mobile App A/B Testing: 5 Mistakes to Avoid
    Advanced ASOGuest Insights

    March 20, 2020

    Mobile App A/B Testing: 5 Mistakes to Avoid

    This is a guest post by Jonathan Fishman, Director of Marketing at StoreMaven.

    Jonathan Fishman Jonathan Fishman