App Store Marketing Blog

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  1. Analytics: Monitor App Performance (Downloads, Rank, & More)
    Product Updates

    October 18, 2023

    Analytics: Monitor App Performance (Downloads, Rank, & More)

    The Analytics section is a crucial part of AppTweak since that is where you can measure the impact of your …

    Justine De Halleux Justine De Halleux
  2. Apptivate Podcast: ASO Insights to Increase App Downloads
    Guest Insights

    October 16, 2023

    Apptivate Podcast: ASO Insights to Increase App Downloads

    Listen to this podcast for valuable app marketing insights and ASO hacks.

    Fred Simmons Fred Simmons
  3. The Connection between Apple Search Ads & ASO
    Apple Search Ads

    October 11, 2023

    The Connection between Apple Search Ads & ASO

    Leverage the connection between Apple Search Ads & ASO to improve app visibility.

    Ian Pernia Ian Pernia
  4. How to Use the CPA Cap in Apple Search Ads
    Apple Search Ads

    October 9, 2023

    How to Use the CPA Cap in Apple Search Ads

    Learn how you can leverage the new CPA cap in Apple Search Ads.

    Ian Pernia Ian Pernia
  5. How to Optimize Your App for Black Friday & Cyber Monday
    Advanced ASO

    October 6, 2023

    How to Optimize Your App for Black Friday & Cyber Monday

    Discover how to prepare your app to leverage the potential of Black Friday.

    Georgia Shepherd Georgia Shepherd
  6. App Screenshot, Icon, Video Size Guidelines for iOS & Android
    Advanced ASO

    September 3, 2023

    App Screenshot, Icon, Video Size Guidelines for iOS & Android

    Discover the size and format guidelines for app visuals on iOS and Android.

    Georgia Shepherd Georgia Shepherd
  7. AppsFlyer Integration Now Available in Reporting Studio
    Product Updates

    August 24, 2023

    AppsFlyer Integration Now Available in Reporting Studio

    Reporting Studio, one of AppTweak’s most powerful new products, allows you to build custom app performance reports that combine all …

    Antoine Bentin Antoine Bentin
  8. A comprehensive guide to Google Play Store optimization
    Google Play

    August 22, 2023

    A comprehensive guide to Google Play Store optimization

    Check out these best ASO practices on Google Play to boost your app downloads.

    Justin Duckers Justin Duckers
  9. Improve Creatives’ Performance for Mobile Gaming Ad Campaigns
    App Market InsightsGuest Insights

    August 20, 2023

    Improve Creatives’ Performance for Mobile Gaming Ad Campaigns

    Discover how to create captivating ad creatives for your mobile game.

    Mafe Roig Mafe Roig
  10. How to Conduct Effective App Keyword Research on AppTweak
    Keyword Research

    August 18, 2023

    How to Conduct Effective App Keyword Research on AppTweak

    Learn how you can use AppTweak to discover valuable keyword opportunities for your app.

    Lucas Riedinger Lucas Riedinger
  11. Complementing ASO with Paid Media Campaigns
    Advanced ASOApp Market InsightsGuest Insights

    August 16, 2023

    Complementing ASO with Paid Media Campaigns

    Discover how aligning ASO and paid user acquisition can help boost your app’s CVR.

    Marcos Barceló Marcos Barceló
  12. Which Factors Influence App Rankings on the App Store?
    Advanced ASO

    August 3, 2023

    Which Factors Influence App Rankings on the App Store?

    Discover the key factors that influence App Store rankings.

    Emily Sugrue Emily Sugrue
  13. Top Growth Hacks for Mobile App Retargeting Campaigns
    App Market InsightsGuest Insights

    August 1, 2023

    Top Growth Hacks for Mobile App Retargeting Campaigns

    Dive into these top growth hacks for running successful app retargeting campaigns.

    Angela Humphrey Angela Humphrey
  14. 6 Ways to Use Reporting Studio to Measure App Performance
    Advanced ASOProduct Updates

    July 24, 2023

    6 Ways to Use Reporting Studio to Measure App Performance

    Reporting is essential to mobile marketing; the most successful app and game companies regularly evaluate the impact and ROI (return …

    Antoine Bentin Antoine Bentin
  15. Unlock New App Market Data: AppDNA in Market Intelligence
    App Market InsightsProduct Updates

    July 13, 2023

    Unlock New App Market Data: AppDNA in Market Intelligence

    For mobile marketers, making sure your app performs well in its market requires a deep understanding of trends and user …

    Georgia Shepherd Georgia Shepherd
  16. How to Analyze Apple Search Ads Performance?
    Apple Search Ads

    June 29, 2023

    How to Analyze Apple Search Ads Performance?

    Measure campaign performance with ASA Analytics & use Search Ads Manager for data-driven insights.

    Suleika Vanmaele Suleika Vanmaele
  17. 10 Mobile App Monetization Strategies
    App Market InsightsGuest Insights

    June 27, 2023

    10 Mobile App Monetization Strategies

    Dive into these 10 mobile app monetization strategies for your mobile app or game.

    Raquel Ríos Raquel Ríos
  18. Key ASO Tips for Your App Growth
    Advanced ASOGuest Insights

    June 20, 2023

    Key ASO Tips for Your App Growth

    Consider these key ASO tips to take your app or game to the next level!

    Mariia Chernoplyokova Mariia Chernoplyokova
  19. CPP Explorer: Custom Product Pages Insights on AppTweak
    Advanced ASOApple Search AdsProduct Updates

    June 20, 2023

    CPP Explorer: Custom Product Pages Insights on AppTweak

    With CPP Explorer, visualize any app’s CPP in seconds and find new inspiration to increase App Store visibility.

    Lucas Riedinger Lucas Riedinger