App Store Marketing Blog

May 23, 2024

Google I/O 2024 Highlights: AI & Google Play Updates

Catch the key highlights from Google I/O 2024 focusing on AI and Google Play updates.

May 14, 2024

Improve ASA Performance with Multiple Ad Placement Strategy

Discover how to make the most of Apple’s multiple Search Ads placements for your app growth.

May 7, 2024

The ASO & ASA Growth Loop

Unite your ASO and ASO strategies successfully on the App Store.

April 24, 2024

Design Creatives For Your App: ASO Best Practices

Discover ASO best practices to for your app and game creatives.

April 22, 2024

Discover 10 Hidden Gems on AppTweak to Boost Your ASO

Discover these 10 hidden gems on AppTweak to help boost your ASO.

April 11, 2024

App Store Optimization (ASO) Checklist for Google Play

Use this ASO checklist to increase your app’s visibility on Google Play.

April 10, 2024

App Store Optimization (ASO) Checklist for iOS

Check out this ASO checklist to boost your app downloads on the App Store.

April 1, 2024

What is App Store Optimization: Your Guide to ASO in 2024

Learn everything you need to know about ASO in this exclusive guide.

March 13, 2024

How Can Apple Search Ads Boost User Acquisition Strategies?

Learn how you can optimize your Apple Search Ads campaigns to boost user acquisition strategies.

February 28, 2024

6 Tips to Manage Your App Store Reviews

Learn about how the App Reviews Manager can help you scale your app store reputation.

February 22, 2024

The Ultimate App Store Marketing & Intelligence Kit

Use AppTweak’s app store marketing platform and maximize your app store impact.

February 19, 2024

Understanding Sentiment Analysis in App Reviews

Understand what user sentiment analysis means in app reviews to make data-driven decisions.

February 15, 2024

Leveraging the App Stores as a True Marketing Channel

Understand how mobile marketers can maximize their impact by leveraging the app stores as a true marketing channel.

February 12, 2024

Should You Run Brand Defense Campaigns in Apple Search Ads?

Consider these key factors before you run brand defense campaigns in Apple Search Ads.

February 5, 2024

How to Scale Apple Search Ads Management with Automation

Learn about scaling your Apple Search Ads growth with automation.

January 31, 2024

Apple’s Response to EU’s DMA & its Impact on iOS Developers

Here are our key takeaways on how Apple plans to comply with the DMA’s new rules.

January 29, 2024

How Do Mobile Games Use Custom Product Pages (CPPs)?

Discover how mobile gaming apps are leveraging custom product pages on the App Store.

January 24, 2024

10 Key Differences in ASO Between App Store & Google Play

Consider these differences when optimizing your ASO for the App Store & Google Play.

January 18, 2024

Tools to Scale Your Apple Search Ads Campaigns in AppTweak

Learn about AppTweak’s Search Ads Manager, a complete tool to create, manage, and scale ASA campaigns by uniting ASO & …