App Store Marketing Blog

January 10, 2021

What to expect for ASO in 2021

The transition to a new calendar year is often a good time to reflect on the past 12 months and …

December 21, 2020

AppTweak 2020 Product Review – Major Highlights

I believe we can all agree that 2020 was a rather extraordinary year, with its highs and (mostly?) lows. That …

December 7, 2020

AppTweak Hits Growth of 956.76%

We are proud to announce that for the second consecutive year AppTweak enters the top 10 in Deloitte’s 2020 Technology …

December 2, 2020

How Popular TV Shows Impact ASO & App Downloads?

Discover how popular TV shows impact app store traffic and installs.

November 25, 2020

Pitfalls to Avoid During your Mobile App Launch

Discover the common pitfalls to avoid during an app launch.

November 16, 2020

iOS Nutrition Labels: Your App Data Collection Policy

Earlier in November, Apple announced it was opening a section in its App Store Connect console for developers to start …

November 16, 2020

ASO Review #1: Call of Duty® vs PUBG MOBILE

In this ASO review edition, we take a deep look into two apps to measure the effectiveness of their ASO …

November 11, 2020

Discover the latest Smart Insights updates

As you may know, we recently launched “Smart Insights”, AppTweak’s new alert system that will keep you informed about every …

November 6, 2020

How to make meaningful AB Test interpretations

In May our Head of ASO, Simon Thillay, posted a blog on how to run a reliable Google Play experiment …

November 5, 2020

Start exploring our new top charts interface

A couple of months ago, we released our new top charts interface to allow more customisation. Even though this new …

November 1, 2020

How to Add Keywords to Your App on Google Play?

Discover how you can effectively optimize keyword placement for your app on Google Play.

October 28, 2020

How to Localize Your App for Korea

Have a look at these tips to localize your app/game successfully for Korea.

October 22, 2020

What are App Clips and How to Use Them?

Find out everything about App Clips and how you can use them to demonstrate your app value.

October 14, 2020

How YouTube Influencer Marketing Impacts App Downloads?

In this article, we’ll examine the impact of paid promotions in YouTube videos on app downloads.

September 30, 2020

Check Out Google Play Tags in AppTweak’s Live Search

Today, when you search for a keyword in the Play Store, you will sometimes find a series of tags that …

September 14, 2020

iOS 14: What’s New & How Will it Impact ASO?

In this blog, we have determined how the release of iOS 14 will impact your app visibility on the App …

September 10, 2020

AppTweak Expands in Asia: New Offices in India and Japan

Over the last couple of years, AppTweak grew from one headquarter office in Brussels to 4 offices on 3 continents. …

September 1, 2020

Check out our latest keyword tool updates

The keyword tool is by far one of our core AppTweak features, therefore, we’re constantly working on little (or big) …

August 11, 2020

Google Play Store Tags: What & How to Use Them

Let’s dive deep into Google Play tags & why they should be a vital part of your ASO strategy.