App Store Marketing Blog

June 8, 2021

Apple’s iOS 15 Reveal: What Will Change for ASO

Discover what changes will be coming to App Store Optimization in September 2021.

June 6, 2021

Measuring Cannibalization in Apple Search Ads

Discover effective strategies to measure cannibalization in Apple Search Ads.

May 6, 2021

Top ASO Lessons to Learn From Monitoring Your Competitors

Discover valuable insights from monitoring your competitors on the app stores.

April 16, 2021

How to Use AppTweak Before Your App Launches on the Stores

Discover different ways you can use AppTweak to boost ASO strategy before your app launch.

April 7, 2021

Get Alerts for Every Major Update in the App Stores

They’re finally live! AppTweak has just released its Smart Insights feature, which will keep you up to date on the …

April 6, 2021

AppTweak Raises $22 Million to Grow ASO Platform Worldwide

Today is a big day. We are beyond excited to officially announce that AppTweak has raised $22 million in Series …

March 25, 2021

How to Boost Downloads with App Store Localization?

Follow these tips to successfully localize your app in any target market.

March 21, 2021

How to Localize Your App for France

Read these useful tips to localize your app/game for France.

March 17, 2021

Preparing for IDFA deprecation with ASO

Originally announced during WWDC 2020, the App Track Transparency (ATT) framework has largely been considered to mean the de facto …

March 9, 2021

Auto-Translate Your List of Keywords into English in a Click

Auto-translate any followed keyword list in a foreign language to English on AppTweak.

March 5, 2021

AppTweak & Phiture Strengthen Partnership

AppTweak and Phiture are excited to announce they have strengthened their partnership. Together, the two mobile marketing pioneers will collaborate …

February 19, 2021

ASO Review #3: Match vs Bumble

In this ASO review edition, we take a deep look into two apps to measure the effectiveness of their ASO …

February 4, 2021

Impact of Negative App Reviews on ASO: Robinhood Case Study

Discover how Robinhood’s ratings and reviews impacted its reputation and conversion on the app stores.

February 4, 2021

The 5 Myths of ASO

With the growing mobile market, opportunities rise and so does competition. One way of tackling the competition is to get …

January 28, 2021

ASO Impact Graph: Easily Measure & Track ASO Success

What was the impact of the latest Featuring on your app’s visibility? Did your last icon change have a positive …

January 27, 2021

ASO Review #2: Fitbit vs Fitness Coach

Welcome to another ASO Review. Last November, we started a series where we compare the ASO efforts of two industry …

January 17, 2021

Do Singular or Plural Keywords Rank Differently in ASO?

Find out whether you should target singular or plural keywords while optimizing your app’s metadata.

January 10, 2021

What to expect for ASO in 2021

The transition to a new calendar year is often a good time to reflect on the past 12 months and …

December 21, 2020

AppTweak 2020 Product Review – Major Highlights

I believe we can all agree that 2020 was a rather extraordinary year, with its highs and (mostly?) lows. That …