A Recap of the App Marketing Awards in India 2023

by Shanya Jalan
Sales and Marketing Intern

Last updated on May 23 2023 — 3 min read

The App Marketing Conference 2023 held on 14 April by AppTweak, India, ended on a high note with the App Marketing Awards. The awards aim to celebrate the fastest growing apps and games in the mobile app industry and recognize the exceptional work of teams behind the best marketing campaigns.

Winners were announced in 5 award categories, acknowledging the excellence of individuals as well as teams in the app marketing front. Let’s find out the winners below!

ASO Team of the Year

The ASO Team of the Year award was won by Park+, an app that helps users with their car-related issues. The team achieved a staggering 160% increase in organic app installs by conducting competitor analysis, tracking keyword rankings, conducting A/B tests, and exploring localization.

App Marketing Team of the Year

The App Marketing Team of the Year award went to Betterhalf, with Junglee Games for Howzat coming in second and Dot Com Infoway for GanaaP – Bollywood Music Games coming in third. By December 2022, Betterhalf’s Play Store rating also jumped to 4.3 from 3.8. This clearly implies that more users were showing trust in their app. This number is continuously growing with each day. Betterhalf excelled in user growth, conversion, and retention, and delivered a superior customer experience.

Campaign of the Year

Flipkart was acknowledged with the Campaign of the Year award, with IDP Education and Dot Com Infoway for Pataa and India coming in second and third respectively. Flipkart’s extensive ad campaigns on all platforms and formats helped them secure a whopping 64% market share during the festive season.

Re-engagement Team of the Year

Junglee Games for Howzat won the award for Re-Engagement Team of the Year, with IDP Education and Dot Com Infoway for ForeverKidz coming in second and third respectively. Junglee Games’ personalized and segmented approach to re-engagement strategy ensured cost optimization, resulting in a 15% increase in app open percentage, which reactivated 11% of their target segment.

Fastest Growing App

The Fastest Growing App award recognizes exceptional growth in terms of user acquisitions and market share. There were numerous nominations for this category, and the top three contenders were identified after a thorough evaluation process. AbhiBus secured the third position, while Games 24×7 secured the second position for Rummy Circle and My 11 Circle. The winner for this award was Greenhorn Wellness Pvt. Ltd. for EloElo with a growth rate of 761% in their installs and a remarkable climb from 19th to 1st rank in the Lifestyle category.

TLDR

AppTweak’s App Marketing Awards aim to recognize industry innovation and success in India. The ceremony presents a perfect opportunity for companies to network and connect, as well as celebrate their successes with the wider industry. Here are our winners from the awards ceremony held on 14 April 2023:

ASO Team of the Year : Park+
App Marketing Team of the Year : Betterhalf
Campaign of the Year: Flipkart
Re-engagement team of the Year: Junglee Games for Howzat
Fastest Growing App of the Year: EloElo by Greenhorn Wellness Pvt. Ltd.

The nominees for each award deserve unique recognition for their exceptional work. The awards serve as a reminder of the importance of innovation, hard work, and dedication in the app industry.

Congratulations to all the nominees and winners of the App Marketing Awards 2023!

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by Shanya Jalan, Sales and Marketing Intern

Shanya is a Sales and Marketing Intern at AppTweak. She's a creative and ambitious individual with a knack for understanding the customer's needs. She's always ready to learn and willing to take on any challenge thrown their way.