Guest Insights

March 27, 2023

The Importance of Concept Validation in App Development

Discover how concept validation is crucial for app development.

March 9, 2023

Most Common ASO Mistakes & How to Avoid Them

Check out these most common ASO mistakes that you should avoid.

September 30, 2022

7 Valuable Marketing Tips to Showcase Your New Game

Discover the basics of mobile game marketing & the various channels to promote your mobile game.

June 7, 2022

7 App Store Creative Trends You Can’t Miss

Identify the 7 creative trends essential to drive engagement to your app or game.

January 27, 2022

User Activation: How to Deliver Value & Earn More

Check out these actionable tips for effective app user activation & retention.

December 17, 2021

Health & Fitness Seasonality Trends for App Marketing

One of the verticals that saw the most astronomical growth during COVID-19 and through subsequent lockdowns around the world was …

November 19, 2021

How ASO Can Help Improve Data-Driven Customer Engagement

This is a guest blog based on the contents of this MoEngage #GROWTH Maestros, drawing on practical examples and actionable …

August 12, 2021

In-App Advertising: Fine Balance Between Art and Science

Check out these best practices on in-app advertising strategies.

August 6, 2021

How Customer Retention Can Boost ASO Efforts

Learn how customer retention strategies can maximize your ASO efforts.

August 1, 2021

Measuring the Effects of App Updates on Keyword Visibility

Discover the optimal app metadata update frequency on iOS & Android.

March 20, 2020

Mobile App A/B Testing: 5 Mistakes to Avoid

This is a guest post by Jonathan Fishman, Director of Marketing at StoreMaven.