Guest Insights

September 23, 2024

Mobile App Onboarding: Mastering Deep Linking & Smart Banners

The mobile app market is booming, but simply getting users to download your app is no longer enough. Highlighting the …

August 26, 2024

Optimize Creatives for UA Strategies in Mobile Gaming

Get expert insights on how to optimize your creatives for UA strategies in mobile gaming.

June 19, 2024

UA’s Future: Google’s Privacy Sandbox vs. Apple’s SKAN

Discover why Google Privacy Sandbox & Apple’s SKAN are crucial for mobile marketers.

June 18, 2024

Top 10 Mobile Ad Trends Every Marketer Should Know

Discover the top 10 mobile ad trends every app marketer must know about!

May 14, 2024

Improve ASA Performance with Multiple Ad Placement Strategy

Discover how to make the most of Apple’s multiple Search Ads placements for your app growth.

March 13, 2024

How Can Apple Search Ads Boost User Acquisition Strategies?

Learn how you can optimize your Apple Search Ads campaigns to boost user acquisition strategies.

January 8, 2024

7 Tips to Create an App Preview Video that Converts

Keep these expert tips in mind to create an effective preview video for your app/game.

January 3, 2024

10 Questions App Growth Professionals Should Be Able to Answer

Find out which crucial questions app growth teams should be able to answer to stay ahead of the curve.

October 30, 2023

How to Leverage Marketing Mix Modeling & ASO for App Growth

Discover how the marketing mix model and ASO provide mobile marketers powerful insights to grow their app.

October 16, 2023

Apptivate Podcast: ASO Insights to Increase App Downloads

Listen to this podcast for valuable app marketing insights and ASO hacks.

August 20, 2023

Improve Creatives’ Performance for Mobile Gaming Ad Campaigns

Discover how to create captivating ad creatives for your mobile game.

August 16, 2023

Complementing ASO with Paid Media Campaigns

Discover how aligning ASO and paid user acquisition can help boost your app’s CVR.

August 1, 2023

Top Growth Hacks for Mobile App Retargeting Campaigns

Dive into these top growth hacks for running successful app retargeting campaigns.

June 27, 2023

10 Mobile App Monetization Strategies

Dive into these 10 mobile app monetization strategies for your mobile app or game.

June 20, 2023

Key ASO Tips for Your App Growth

Consider these key ASO tips to take your app or game to the next level!

June 12, 2023

10 Tips to Optimize Your App Paywall

Keep these 10 tips in mind to successfully optimize your app paywall.

May 17, 2023

Double the Insights, Double the Impact: Union of ASO & MMP

Read this blog to learn about the synergies between ASO & MMP data.

April 14, 2023

How to Successfully Transition from SKAN 3 to SKAN 4

Discover how to transition to SKAN 4 with this latest guide.

March 29, 2023

Mobile App Retention Tactics for Subscription Apps

Read these effective tips on app retention to build a loyal user base.