Advanced ASO

June 14, 2021

Interview with an ASO Expert: How to Find the Best ASO Tool

Finding the best ASO tool for an app or game is a major challenge for today’s mobile marketers. With many …

February 19, 2021

ASO Review #3: Match vs Bumble

In this ASO review edition, we take a deep look into two apps to measure the effectiveness of their ASO …

January 27, 2021

ASO Review #2: Fitbit vs Fitness Coach

Welcome to another ASO Review. Last November, we started a series where we compare the ASO efforts of two industry …

November 16, 2020

iOS Nutrition Labels: Your App Data Collection Policy

Earlier in November, Apple announced it was opening a section in its App Store Connect console for developers to start …

November 16, 2020

ASO Review #1: Call of Duty® vs PUBG MOBILE

In this ASO review edition, we take a deep look into two apps to measure the effectiveness of their ASO …

August 11, 2020

Google Play Store Tags: What & How to Use Them

Let’s dive deep into Google Play tags & why they should be a vital part of your ASO strategy.

June 25, 2020

Why Can Your App’s Keyword Rankings Suddenly Drop?

Discover why your app’s keyword rankings might suddenly drop in the App Store.

May 11, 2020

How do Smaller Apps Use ASO to Rise in Fitness Category?

Read to know how apps in the fitness category leverage ASO to improve their ranking.

March 20, 2020

Mobile App A/B Testing: 5 Mistakes to Avoid

This is a guest post by Jonathan Fishman, Director of Marketing at StoreMaven.

March 14, 2020

How to Optimize Your iOS Keyword Field

Read these best practices on how to optimize your app’s keyword field on iOS.

February 28, 2020

How to Optimize ASO While Working from Home?

Read these tips about how to make the best of having to work from home and improve your ASO results.

February 28, 2020

How Often Should You Update Your App Store Metadata?

Discover how often you should update your app metadata on the app stores.

December 8, 2019

ASO Ranking Factors Outside of Keywords

Discover which ASO elements beyond keywords impact your app’s ranking on the stores.

November 26, 2019

Attribute Peaks in App Store Browse or Explore Traffic

With more than 3 million apps in the app stores, both Apple and Google are continuously trying to optimize their …

July 21, 2019

Do Accents on Mobile Search Matter for ASO?

Check out our latest research on how users search accented keywords on mobile apps.

January 16, 2019

Why & How to Monitor Competition on the App Stores

Discover why competitor research is important in ASO and how to conduct a proper competitor research.

January 8, 2019

Top 4 App Store Updates & How They Impact ASO in 2019

We review the top ASO updates that had an impact on your daily ASO routine in 2019.

October 23, 2017

Ultimate Guide to Screenshots A/B Testing

Discover this step-by-step guide of a never-failing A/B testing strategy!

June 8, 2017

What Does an Average ASO Expert’s Routine Look Like?

Find out what the daily routine of an ASO expert looks like!