App Store Marketing Blog

January 11, 2024

ASO Trends to Look Out For in 2024

Discover the interesting trends already at play in ASO that are worth keeping an eye on in 2024.

January 8, 2024

7 Tips to Create an App Preview Video that Converts

Keep these expert tips in mind to create an effective preview video for your app/game.

January 6, 2024

Why & How to Reply to App Store Reviews

Read these best practices to improve your app reputation management.

January 3, 2024

10 Questions App Growth Professionals Should Be Able to Answer

Find out which crucial questions app growth teams should be able to answer to stay ahead of the curve.

December 27, 2023

The Impact of App Store Ratings and Reviews on App Visibility

Discover how negative app ratings and reviews can affect ASO.

December 18, 2023

2023 in Review: AppTweak Product Recap

AppTweak’s yearly product recap – a non-exhaustive overview of our favorite releases for mobile marketers, all launched in 2023.

December 11, 2023

Creatives Trends for Top Casual Mobile Games

Dive deeper into the creatives trends among the top casual mobile games on the app stores.

December 1, 2023

Mobile Games Icon Trends by App Store Categories

Discover the predominant icon design & color trends for top 50 mobile games in different categories.

November 14, 2023

ASO Tips & Trends for Travel and Lifestyle Apps

Discover the key trends that shape travel and lifestyle app marketing.

November 14, 2023

ASO with AppTweak: Course & Certification

Grow your ASO knowledge with ASO with AppTweak course & certification.

November 8, 2023

Promotional Content & In-App Events on AppTweak

Know how AppTweak provides insights on in-app events & promotional content.

November 1, 2023

A Step-by-Step Guide to App Keyword Research

Learn how to conduct effective app keyword research on the App Store & Google Play.

October 30, 2023

How to Leverage Marketing Mix Modeling & ASO for App Growth

Discover how the marketing mix model and ASO provide mobile marketers powerful insights to grow their app.

October 20, 2023

Mobile App Icon Trends by App Store Categories

Read this blog to gain key insights into the top 50 apps in various categories on the app stores.

October 18, 2023

Analytics: Monitor App Performance (Downloads, Rank, & More)

The Analytics section is a crucial part of AppTweak since that is where you can measure the impact of your …

October 16, 2023

Apptivate Podcast: ASO Insights to Increase App Downloads

Listen to this podcast for valuable app marketing insights and ASO hacks.

October 11, 2023

The Connection between Apple Search Ads & ASO

Leverage the connection between Apple Search Ads & ASO to improve app visibility.

October 9, 2023

How to Use the CPA Cap in Apple Search Ads

Learn how you can leverage the new CPA cap in Apple Search Ads.

October 6, 2023

How to Optimize Your App for Black Friday & Cyber Monday

Discover how to prepare your app to leverage the potential of Black Friday.