App Store Marketing Blog

February 12, 2024

Should You Run Brand Defense Campaigns in Apple Search Ads?

Consider these key factors before you run brand defense campaigns in Apple Search Ads.

February 5, 2024

How to Scale Apple Search Ads Management with Automation

Learn about scaling your Apple Search Ads growth with automation.

January 31, 2024

Apple’s Response to EU’s DMA & its Impact on iOS Developers

Here are our key takeaways on how Apple plans to comply with the DMA’s new rules.

January 29, 2024

How Do Mobile Games Use Custom Product Pages (CPPs)?

Discover how mobile gaming apps are leveraging custom product pages on the App Store.

January 24, 2024

10 Key Differences in ASO Between App Store & Google Play

Consider these differences when optimizing your ASO for the App Store & Google Play.

January 18, 2024

Tools to Scale Your Apple Search Ads Campaigns in AppTweak

Learn about AppTweak’s Search Ads Manager, a complete tool to create, manage, and scale ASA campaigns by uniting ASO & …

January 11, 2024

ASO Trends to Look Out For in 2024

Discover the interesting trends already at play in ASO that are worth keeping an eye on in 2024.

January 8, 2024

7 Tips to Create an App Preview Video that Converts

Keep these expert tips in mind to create an effective preview video for your app/game.

January 6, 2024

Why & How to Reply to App Store Reviews

Read these best practices to improve your app reputation management.

January 3, 2024

10 Questions App Growth Professionals Should Be Able to Answer

Find out which crucial questions app growth teams should be able to answer to stay ahead of the curve.

December 27, 2023

The Impact of App Store Ratings and Reviews on App Visibility

Discover how negative app ratings and reviews can affect ASO.

December 18, 2023

2023 in Review: AppTweak Product Recap

AppTweak’s yearly product recap – a non-exhaustive overview of our favorite releases for mobile marketers, all launched in 2023.

December 11, 2023

Creatives Trends for Top Casual Mobile Games

Dive deeper into the creatives trends among the top casual mobile games on the app stores.

December 1, 2023

Mobile Games Icon Trends by App Store Categories

Discover the predominant icon design & color trends for top 50 mobile games in different categories.

November 14, 2023

ASO Tips & Trends for Travel and Lifestyle Apps

Discover the key trends that shape travel and lifestyle app marketing.

November 14, 2023

ASO with AppTweak: Course & Certification

Grow your ASO knowledge with ASO with AppTweak course & certification.

November 8, 2023

Promotional Content & In-App Events on AppTweak

Know how AppTweak provides insights on in-app events & promotional content.

October 30, 2023

How to Leverage Marketing Mix Modeling & ASO for App Growth

Discover how the marketing mix model and ASO provide mobile marketers powerful insights to grow their app.

October 20, 2023

Mobile App Icon Trends by App Store Categories

Read this blog to gain key insights into the top 50 apps in various categories on the app stores.