App Store Marketing Blog

March 18, 2020

Impact of Italy lockdown on mobile apps

It’s been about two weeks now that the Italian government has taken serious confinement measures to tackle the coronavirus outbreak. …

March 14, 2020

How to Optimize Your iOS Keyword Field

Read these best practices on how to optimize your app’s keyword field on iOS.

February 28, 2020

How to Optimize ASO While Working from Home?

Read these tips about how to make the best of having to work from home and improve your ASO results.

February 28, 2020

How Often Should You Update Your App Store Metadata?

Discover how often you should update your app metadata on the app stores.

February 27, 2020

Spy on Your Competitors’ A/B Tests

Discover which competitors are A/B testing specific metadata using AppTweak’s A/B testing feature.

February 13, 2020

Impact of Apple’s Trending Searches on Impressions

Recently we studied the top Trending Searches to find out which apps were suggested most often in Apple’s Search Tab …

February 10, 2020

ASO vs SEO: Why & How They Are Different

Delve into the main differences between ASO and SEO to improve your digital presence.

February 5, 2020

Plague Inc. Game Downloads Soar amid Coronavirus

The coronavirus outbreak has been occupying the news for several weeks now, and it looks like it has even affected …

January 30, 2020

How to optimize an app in Japanese

Did you know that the App Store allows localized metadata in 148 countries and the Google Play Store supports localized …

January 22, 2020

Most Popular Revenue Models in the App Stores

You may have noticed that Google revenue estimates have been available on AppTweak for a couple weeks. You can now …

December 18, 2019

5 ASO Trends for 2020 You Need To Know About

What are the ASO trends you should watch out for? Recently, our ASO Experts got together to discuss what App …

December 8, 2019

ASO Ranking Factors Outside of Keywords

Discover which ASO elements beyond keywords impact your app’s ranking on the stores.

December 5, 2019

[INFOGRAPHIC] Apple’s Top Trending Searches of 2019

We have completely revamped our Trending Keywords section to make it more insightful. You can now find today’s Trending Keywords …

November 26, 2019

Attribute Peaks in App Store Browse or Explore Traffic

With more than 3 million apps in the app stores, both Apple and Google are continuously trying to optimize their …

November 19, 2019

2019 Deloitte Fast 50 Awards: AppTweak Growth Hits 1491.66%

We are proud to be recognized as the 6th fastest-growing technology company in Deloitte’s Belgium Fast 50 competition, achieving a …

October 23, 2019

ASO Conference & TechCrunch Disrupt: Recap & ASO Learnings

ASO Conference New York – October 4th, 2019

October 17, 2019

Estimate the Organic Uplift of Your ASO Updates

Any ASO expert will tell you how painful it is to measure the actual impact of your ASO efforts, especially …

September 4, 2019

What to Expect from iOS 13 and its Impact on ASO

For a few years now, September has been an important time of year for app developers as it marks the …

September 2, 2019

How to Localize Your App in Hebrew & Arabic?

Localize your app/game in Hebrew & Arabic with these best practices.