App Store Marketing Blog

Never miss an update – subscribe to our monthly newsletter!

  1. 3 ASO-Steps to launch your app in a new country
    Product Updates

    August 6, 2020

    3 ASO-Steps to launch your app in a new country

    We’ve just added 16 new countries to our ASO tool, specifically for the Google Play Store. You can now carry …

    Marie-Laure Cruyt Marie-Laure Cruyt
  2. How to choose a category for your app or game

    July 17, 2020

    How to choose a category for your app or game

    Are you trying to decide what category to place your new game or app in? Or perhaps, you want to …

    Alex Moulder Alex Moulder
  3. Track Your App’s Share of Voice on Top Keywords
    Keyword Research

    July 15, 2020

    Track Your App’s Share of Voice on Top Keywords

    Have you ever wondered how often your ads were showing on the Play Store? With our new Google App Campaigns …

    Carmen Longo Carmen Longo
  4. Discover Keywords on Which Google Is Showing Your Ad
    Google PlayKeyword Research

    July 1, 2020

    Discover Keywords on Which Google Is Showing Your Ad

    Find out the keywords Google placed an ad on for your app with Google App Campaigns on AppTweak.

    Carmen Longo Carmen Longo
  5. Apple’s privacy updates and the Impact on ASO
    App Market Insights

    July 1, 2020

    Apple’s privacy updates and the Impact on ASO

    Privacy has become an increasingly popular topic for mobile users in the last two years, leading to legislators introducing regulations …

    Simon Thillay Simon Thillay
  6. Why Can Your App’s Keyword Rankings Suddenly Drop?
    Advanced ASOApp Market Insights

    June 25, 2020

    Why Can Your App’s Keyword Rankings Suddenly Drop?

    Discover why your app’s keyword rankings might suddenly drop in the App Store.

    Alex Moulder Alex Moulder
  7. How to Decide Which Languages to Localize Your Game into?
    Localization

    June 18, 2020

    How to Decide Which Languages to Localize Your Game into?

    Find out which languages are the fastest growing in the app stores for effective app store localization.

    Sarah B. Touimi Sarah B. Touimi
  8. AppTweak Now Shows Featured Apps from the Play Store
    Product Updates

    June 3, 2020

    AppTweak Now Shows Featured Apps from the Play Store

    Discover where and when your app has been featured on Google Play with AppTweak.

    Flavien Eyer Flavien Eyer
  9. Track your keyword rankings across countries
    Product Updates

    May 27, 2020

    Track your keyword rankings across countries

    Keywords are now available on App Intelligence! This means that you can follow keywords across different languages and countries to …

    Carmen Longo Carmen Longo
  10. Improving A/B Tests Reliability on Google Play
    Google Play

    May 20, 2020

    Improving A/B Tests Reliability on Google Play

    Discover an improved method for A/B testing on Google Play.

    Simon Thillay Simon Thillay
  11. Discover our new export system and customize your reports!
    Product Updates

    May 18, 2020

    Discover our new export system and customize your reports!

    We just revamped our export system and it is now easier than ever to export all your data from AppTweak. …

    Flavien Eyer Flavien Eyer
  12. ASO Conference 2020: Recap & Learnings
    Events

    May 14, 2020

    ASO Conference 2020: Recap & Learnings

    When: May 13th, 2020

    Florentin Zachary Florentin Zachary
  13. Discover our New and Improved Keyword Tool
    Product Updates

    May 12, 2020

    Discover our New and Improved Keyword Tool

    Keyword optimization has been the core of AppTweak since the early days. In the past years, new features have been …

    Carmen Longo Carmen Longo
  14. How do Smaller Apps Use ASO to Rise in Fitness Category?
    Advanced ASOApp Market Insights

    May 11, 2020

    How do Smaller Apps Use ASO to Rise in Fitness Category?

    Read to know how apps in the fitness category leverage ASO to improve their ranking.

    Pratham Hans Marwaha Pratham Hans Marwaha
  15. ASO on Google Play: 5 Learnings from Case Studies
    Google Play

    April 29, 2020

    ASO on Google Play: 5 Learnings from Case Studies

    Discover our insightful tips on what works when it comes to ASO on Google Play.

    Alex Moulder Alex Moulder
  16. Benchmark your app against its market
    Product Updates

    April 15, 2020

    Benchmark your app against its market

    Have you ever wondered what your app’s market share is in a given country? Or how it is positioned compared …

    Marie-Laure Cruyt Marie-Laure Cruyt
  17. How COVID 19 impacts app store search behaviour
    App Market Insights

    March 31, 2020

    How COVID 19 impacts app store search behaviour

    Now people are advised to stay home, we’ve seen lots of movements in the App Stores. Apps like Zoom or …

    Alexandra De Clerck Alexandra De Clerck
  18. Which Factors Influence App Rankings on Google Play?
    Google Play

    March 25, 2020

    Which Factors Influence App Rankings on Google Play?

    Discover which factors influence your app’s ranking on Google Play.

    Sukanya Sur Sukanya Sur
  19. Mobile App A/B Testing: 5 Mistakes to Avoid
    Advanced ASOGuest Insights

    March 20, 2020

    Mobile App A/B Testing: 5 Mistakes to Avoid

    This is a guest post by Jonathan Fishman, Director of Marketing at StoreMaven.

    Jonathan Fishman Jonathan Fishman