App Store Marketing Blog

November 16, 2020

iOS Nutrition Labels: Your App Data Collection Policy

Earlier in November, Apple announced it was opening a section in its App Store Connect console for developers to start …

November 16, 2020

ASO Review #1: Call of Duty® vs PUBG MOBILE

In this ASO review edition, we take a deep look into two apps to measure the effectiveness of their ASO …

November 11, 2020

Discover the latest Smart Insights updates

As you may know, we recently launched “Smart Insights”, AppTweak’s new alert system that will keep you informed about every …

November 6, 2020

How to make meaningful AB Test interpretations

In May our Head of ASO, Simon Thillay, posted a blog on how to run a reliable Google Play experiment …

November 5, 2020

Start exploring our new top charts interface

A couple of months ago, we released our new top charts interface to allow more customisation. Even though this new …

November 1, 2020

How to Add Keywords to Your App on Google Play?

Discover how you can effectively optimize keyword placement for your app on Google Play.

October 28, 2020

How to Localize Your App for Korea

Have a look at these tips to localize your app/game successfully for Korea.

October 22, 2020

What are App Clips and How to Use Them?

Find out everything about App Clips and how you can use them to demonstrate your app value.

October 14, 2020

How YouTube Influencer Marketing Impacts App Downloads?

In this article, we’ll examine the impact of paid promotions in YouTube videos on app downloads.

September 30, 2020

Check Out Google Play Tags in AppTweak’s Live Search

Today, when you search for a keyword in the Play Store, you will sometimes find a series of tags that …

September 14, 2020

iOS 14: What’s New & How Will it Impact ASO?

In this blog, we have determined how the release of iOS 14 will impact your app visibility on the App …

September 10, 2020

AppTweak Expands in Asia: New Offices in India and Japan

Over the last couple of years, AppTweak grew from one headquarter office in Brussels to 4 offices on 3 continents. …

September 1, 2020

Check out our latest keyword tool updates

The keyword tool is by far one of our core AppTweak features, therefore, we’re constantly working on little (or big) …

August 24, 2020

How to Create an Effective ASO Strategy

Follow this step-by-step approach to create an effective ASO strategy for your app/game.

August 11, 2020

Google Play Store Tags: What & How to Use Them

Let’s dive deep into Google Play tags & why they should be a vital part of your ASO strategy.

August 6, 2020

3 ASO-Steps to launch your app in a new country

We’ve just added 16 new countries to our ASO tool, specifically for the Google Play Store. You can now carry …

July 17, 2020

How to choose a category for your app or game

Are you trying to decide what category to place your new game or app in? Or perhaps, you want to …

July 15, 2020

Track Your App’s Share of Voice on Top Keywords

Have you ever wondered how often your ads were showing on the Play Store? With our new Google App Campaigns …

July 1, 2020

Discover Keywords on Which Google Is Showing Your Ad

Find out the keywords Google placed an ad on for your app with Google App Campaigns on AppTweak.