App Store Marketing Blog

November 19, 2021

How ASO Can Help Improve Data-Driven Customer Engagement

This is a guest blog based on the contents of this MoEngage #GROWTH Maestros, drawing on practical examples and actionable …

November 3, 2021

Google Play’s Metadata Policy Changes: What Happened?

In April 2021, Google announced some significant changes concerning “guidance to improve your app quality and discovery on Google Play” …

October 11, 2021

Tips to Get Your App Featured on the App Store & Google Play

Follow these expert tips to get featured on the app stores.

September 30, 2021

Grow Your App with AppTweak’s New App Market Intelligence

Discover AppTweak’s new Market Intelligence to discover new app growth opportunities.

September 6, 2021

AppTweak ASO Tool Available in Simplified Chinese & Korean

With the immense growth of the international mobile app market, App Store Optimization (ASO) is becoming increasingly necessary to promote …

September 1, 2021

Creative Optimization & Localization With AppTweak

Uncover the importance of optimizing & localizing your app creatives.

August 26, 2021

Preview Your App Page in Dark Mode on AppTweak

Test and preview your app’s creatives in light and dark mode with AppTweak’s App Page Previewer.

August 26, 2021

What Are In-App Events & How Do They Impact ASO?

Discover how you can leverage in-app events to boost your app visibility on the App Store.

August 12, 2021

In-App Advertising: Fine Balance Between Art and Science

Check out these best practices on in-app advertising strategies.

August 6, 2021

How Customer Retention Can Boost ASO Efforts

Learn how customer retention strategies can maximize your ASO efforts.

August 1, 2021

Measuring the Effects of App Updates on Keyword Visibility

Discover the optimal app metadata update frequency on iOS & Android.

July 29, 2021

How to Shorten Your App Title on the Play Store?

In April 2021, Google announced upcoming policy changes for app metadata and new guidelines for creative assets. One of the …

July 15, 2021

ASO Review #4: Hotels.com vs Booking.com

Understand the impact of the ASO efforts of Hotels.com vs Booking.com.

July 4, 2021

How to Localize Your App in Brazilian Portuguese

Read these tips to localize your app/game in Brazilian Portuguese.

June 15, 2021

How Long Do Apps & Games Stay in the App Store Top Charts?

Have you ever wondered how volatile each App Store category is? We all know that some categories are more competitive …

June 14, 2021

Interview with an ASO Expert: How to Find the Best ASO Tool

Finding the best ASO tool for an app or game is a major challenge for today’s mobile marketers. With many …

June 8, 2021

Apple’s iOS 15 Reveal: What Will Change for ASO

Discover what changes will be coming to App Store Optimization in September 2021.

June 6, 2021

Measuring Cannibalization in Apple Search Ads

Discover effective strategies to measure cannibalization in Apple Search Ads.

May 6, 2021

Top ASO Lessons to Learn From Monitoring Your Competitors

Discover valuable insights from monitoring your competitors on the app stores.