App Store Marketing Blog

December 18, 2024

How to do App Store Keyword Research for ASO: the Step-by-Step Guide (2024)

Learn how to conduct effective app keyword research on the App Store & Google Play.

December 9, 2024

Year in Review: AppTweak’s 2024 Product Highlights

In 2024, we introduced powerful tools for every stage of app store marketing. Read this blog to join our trip …

December 2, 2024

ASO News & App Store Updates 2024

Stay up to date about all recent developments in ASO and the app stores in 2024.

November 25, 2024

How To Build An Effective ASO Strategy: A Step-by-Step Guide for 2024

Follow this step-by-step approach to create an effective ASO strategy for your app/game.

November 12, 2024

Google PlayTime Recap: Google Play’s Vision for 2025

PlayTime is Google Play’s exclusive event for app publishers, where the Google Play team unveils updates, upcoming features, and strategic …

November 8, 2024

The Best ASO Tools of 2024 to Optimize Your Rankings

Discover the top ASO tools of 2024 to skyrocket your app’s visibility in the app stores. Learn about why you …

October 9, 2024

Best Practices to Structure Your Apple Search Ads Campaigns

Discover the best strategies for structuring your Apple Search Ads campaigns.

October 1, 2024

Average App Conversion Rate per Category [2024]

Discover the conversion rates of each major app category on the US App Store and Google Play.

September 30, 2024

How to Run Discovery Campaigns for Apple Search Ads

Discover how to run effective discovery campaigns in Apple Search Ads.

September 23, 2024

Mobile App Onboarding: Mastering Deep Linking & Smart Banners

Learn how effective mobile app onboarding can help convert new users into loyal customers.

September 19, 2024

Why & How to Analyze App Store Reviews

Too often, app developers and marketers either neglect app reviews or focus solely on replying. While replying to reviews is …

September 5, 2024

The Most Popular App Store Keywords of 2024

Find out the top 20 most popular keywords on the App Store for the first half of 2024.

September 4, 2024

What We Learned from Auditing Apple Search Ads Campaigns

Discover the key learnings from the ASA campaign audits.

September 1, 2024

Google Play Custom Store Listings & How to Use Them

Understand how Google Play’s custom store listings work & read our tips to get the most out of this feature.

August 26, 2024

Optimize Creatives for UA Strategies in Mobile Gaming

Get expert insights on how to optimize your creatives for UA strategies in mobile gaming.

August 14, 2024

App Download Estimates Explained by our Data Scientists

As pioneers of the app store marketing industry, AppTweak has accumulated 10+ years of app store data (hundreds of millions …

August 5, 2024

4 Ways to Monitor Performance of All Your Ranked App Store Keywords

Identify the keywords driving the most downloads with AppTweak’s All Ranked Keywords performance.

July 15, 2024

Export App Store Connect and Google Play Console Data with Automated Exports

If you have been doing ASO for some time, you must be familiar with App Store Connect and Google Play …

July 4, 2024

Tips to Improve Your ASA Conversion Rates

Read these practical tips and strategies to improve your ASA conversion rates.